PIZZA HUT NEWSROOM

2010 HEADLINES

Pizza Hut® PREPS FOR ITS BUSIEST DAY OF THE YEAR — FOOTBALL'S BIGGEST DAY OF THE YEAR
Customers Score with $10 Pizza Hut® Pizzas for the Big Game

DALLAS, Jan. 28 /PRNewswire/ -- As the teams from New Orleans and Indianapolis are huddling up to play the biggest game of the football season on Feb. 7 in Miami, the Pizza Hut team of more than 120,000 employees will be calling plays from the kitchens at over 6,000 restaurants across the country to fill pizza orders on the company's busiest day of the year.

Pizza Hut is expecting a 50 percent increase in business for the big game over a typical Sunday –that means that Pizza Hut will receive over 1.2 million orders through online, phone, text and iPhone ordering.

To visualize all those orders for pizza, pasta and wings, the Pizza Hut research team pulled together some unique stats that demonstrate how a hungry nation of football fans gets fed:

  • On game day, Pizza Hut will sell customers their favorite pizzas – to the tune of 1.7 million pizzas – enough to cover more than 45 football fields.
  • If all of the Pizza Hut employees working were lying head to toe, they would stretch almost the entire distance between Miami and Key West, Fla. -- equivalent to 28 football fields.
  • Pepperoni is the favorite pizza topping—60 percent of Americans will be eating pepperoni on their Pizza Hut pizza during the big game. Italian sausage is the second favorite topping, followed by ham.
  • Phone orders are the favorite ordering method, with over 80 percent of orders placed over the phone.

A Big Deal for the Big Game: Any Pizza Hut Pizza is $10
Because no big game party is complete without Pizza Hut pizza, this year Pizza Hut is offering fans a special deal – any pizza at Pizza Hut is now just $10. That means customers can order any size pizza, with any crust and any toppings for $10. The only exceptions are that double toppings are not available on this $10 offer, and Stuffed Crust Pizza is available for an additional charge. The Pizza Hut $10 offer will be available for a limited time and no coupon is required.

Fans also can add a little kick to their big game spreads with WingStreet wings, which offer eight delicious sauces for traditional, crispy bone-in or boneless varieties. For those looking for a twist on traditional fare, Tuscani Pastas from Pizza Hut are sure to be as big of a crowd pleaser as a fourth quarter touchdown.

Game Day Ordering Play: 20 Percent Off First Time Online Orders
More than 80 percent of the game day orders occur before halftime, so Pizza Hut recommends placing your order early. Fortunately, Pizza Hut offers more ways to order than any other national chain. Pizzahut.com is a convenient way to place your order up to a week in advance, and first time online customers will receive 20 percent off their online order. The Pizza Hut interactive iPhone App offers pizza lovers a user-friendly way to order their favorites time and time again. You can also order via text message, mobile Web, even through Facebook. For more information or to place your order, visit Pizzahut.com.

About Pizza Hut
Pizza Hut delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates thousands of restaurants around the globe. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit Pizzahut.com.

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