America Responds: Pizza Hut® to Extend $10 Any Pizza Deal Following Landslide Vote
Pizza Fans Show Support with 98 Percent “YES” Vote at Facebook.com/PizzaHut
DALLAS (June 14, 2010) – With a landslide victory at the polls, pizza lovers across the country have united to keep Pizza Hut’s $10 Any Pizza deal – any size, any crust, any toppings for just $10*. From May 11-June 10, 2010, Pizza Hut asked America to vote on the fate of the incumbent deal at Facebook.com/PizzaHut. An overwhelming 98 percent of voters clicked “Yes,” resulting in a resounding victory for the $10 Any Pizza deal.
“America has voted and the $10 Any Pizza deal will be extended at Pizza Hut,” said Brian Niccol, Pizza Hut Chief Marketing Officer. “The one-sided victory shows that pizza fans remain hungry for the combination of great taste and value. We’re excited to continue offering that combination with our $10 Any Pizza deal.”
With a determination to keep the $10 Any Pizza deal alive, Pizza Hut Tweetologist Alexa Robinson packed up campaign materials and embarked on a tour across America to rally support. As campaign manager, Alexa visited state capitols, engaged voters at city landmarks and made media appearances in New York City, Philadelphia, Little Rock, Richmond, Va., Columbia, S.C., and Des Moines, Iowa.
“From New York City to Des Moines, I met with hundreds of loyal Pizza Hut fans who voiced their support of the $10 Any Pizza deal,” Robinson said. “And that support resulted in an overwhelming victory in the Facebook vote. The $10 Any Pizza deal at Pizza Hut is clearly a popular choice.”
Alexa tracked her progress on Twitter (twitter.com/pizzahut) and Foursquare (foursquare.com/user/pizzahut), giving Pizza Hut fans exclusive news of her whereabouts and access to photos from the campaign trail. Fans can also visit Flickr (flickr.com/pizzahuttwintern) to view photos from the tour.
About the Pizza Hut Tweetologist
Pizza Hut invented the first-ever Twinternship in April 2009 with a call for college students to apply for an internship chronicling the company on Twitter, the micro-blogging platform that challenges users to think in 140 characters or less. Alexa Robinson was the company's inaugural Twintern and is now the full time Tweetologist at Pizza Hut.
About Pizza Hut
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit pizzahut.com.
* For an additional charge, customers can enjoy Pizza Hut’s signature Stuffed Crust Pizza.
