Pizza Hut® Offers Five Dollar Pizza That Doesn’t Skimp on Taste
Reminds Customers Feeling Tax Day Pinch to Reach out for Some Pizza Mia Relief
Dallas, TX (April 15, 2008) – Regardless of your mood after crunching the numbers this Tax Day, April 15, munching some Pizza Mia from Pizza Hut makes dollars and sense. The new Pizza Mia is not just a better value than the competition, but great tasting, too.
“The competition offers a value pizza with a catch – it’s a smaller size,” said Brian Niccol, Pizza Hut CMO. “But we didn’t want to do that. Instead, we’re offering a larger medium pizza for $5 that is great tasting, too.”
While other pizza chains may flaunt deals on three pizzas for four dollars, don’t be fooled by the numbers - the low price means less pizza. In a direct comparison with the closest competitor’s value pizza, Pizza Mia clearly offers a better deal than Domino’s with 44% more pizza . In fact, even if Domino’s added a fourth pizza to its deal, three Pizza Mia pizzas would still be more food and a better value.
“Pizza is a meal that’s synonymous with sharing,” Niccol said. “With the high quality ingredients found in Pizza Mia, you can proud to serve it to your friends and family and feel smart knowing that you’ve stretched your dollar.”
With Pizza Mia, consumers can satisfy the hunger of eight eaters for just $2.00 per person .
Pizza Mia is $5.00 each when you buy three or more one-topping pizzas or just $6.99 each. Each 12-inch pie is made with high-quality ingredients pizza lovers crave — whole milk mozzarella cheese, old world sauce made from sweet vine-ripened tomatoes, and dough made from fine, white Great Plains flour. While other pizza deals come and go or require a coupon, Pizza Mia saves you cash year round.
And if you’re facing a long line at the post office to drop off your tax return, you can spend the time ordering from Pizza Hut, thanks to the new Total Mobile Access. Total Mobile Access lets Pizza Hut customers order from their cell phones using mobile Web or text messages. Pizza Hut is the first national chain offer both technologies to its customers.
About Pizza Hut
As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.
1Pizza Mia 3 for $5 deal (12” pizza) is 44% more pizza than Domino's 444 deal (10” pizza)
2Three Pizza Mia one-topping pizzas ($15.00) X eight slices per pizza (three slices per person; group of eight) = $1.88 per person
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